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| Re: Advertising and Age Discrim |
| Author: | melaniem |
| Date: | Tuesday, 12th Sep 2006 13:57 |
| Views: | 280 (excluding Digests and RSS feeds) |
| Category: | Standards and Reputation | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3464 |
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I am sure that I have read somewhere that adverts can not state things like lively, energetic something that might refer to age and also something about not being to directly ask for experience - please would appreciate some conformation if im right or wrong |
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| Re: Advertising and Age Discrim |
| Author: | claire |
| Date: | Tuesday, 12th Sep 2006 14:03 |
| Views: | 279 (excluding Digests and RSS feeds) |
| Category: | Standards and Reputation | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3464 |
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This is what i have found ...
Direct Discrimination
This occurs where someone is treated less favourably on the ground of their age. Consequently the Regulations prohibit job advertisements that contain phrases which could be related to age, for example 'applicants should be 25-35 years of age' or ‘mature and experienced candidate’. Any minimum and maximum age requirement must be justified by employers. As well as language, advertisers must also be aware of hidden messages that may be present in advertisements such as the pictures used and must also ensure that the advert itself is accessible to a wide audience.
Indirect Discrimination
This occurs where a rule, requirement or condition that appears to be fair - because they apply equally to everyone can be shown to put people from a particular age group or of a particular age at a much greater disadvantage than others, and the rules cannot be objectively justified.
For further information see ACAS’s guidance for employers at www.acas.org.uk
hope this helps...
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