The purpose of the UK Recruiter discussion board
is to give recruiters the opportunity to discuss issues relating to their jobs
and the recruitment industry in the UK.
Whilst providers of goods and services to the
industry are welcome to partake in the discussions they should not use this
forum for advertising.
Please read and adhere to the board's guidelines which you will see when you click to "start new topic"
|
| Reply To This Thread |
| Re: New Job Board |
| Author: | Construction recruiter |
| Date: | Friday, 8th Sep 2006 12:56 |
| Views: | 261 (excluding Digests and RSS feeds) |
| Category: | Job Boards | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3399 |
|
You are entering a very competitive market with so top leading construction sites such as
www.careersinconstruction.com
www.justconstruction.net
www.constructionjobsuk.co.uk
I can not see that your site is well publicised through the search engines or trade magazines, ppc or pain inclusion.
So in short unless you are from an e-media background you will find it hard to gain any reputable market share. |
|
| Reply To This Thread |
| Re: New Job Board |
| Author: | R Blythin |
| Date: | Tuesday, 19th Sep 2006 17:33 |
| Views: | 222 (excluding Digests and RSS feeds) |
| Category: | Job Boards | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3399 |
|
Looking at the sites mentioned it would appear that workinproperty.com will not find it difficult to attract a "reputable market share" as it seems that they have more direct client advertising of jobs on the site than any others.
This site looks like it will become the top industry site very quickly if its popularity with direct advertisers is anything to go by. |
|
| Reply To This Thread |
| Re: New Job Board |
| Author: | Julian Felstead |
| Date: | Monday, 25th Sep 2006 13:36 |
| Views: | 234 (excluding Digests and RSS feeds) |
| Category: | Job Boards | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3399 |
|
Hi Richard,
It looks like you are off to a great start with quite a few job adverts on your site.
In order to be a great success you do need to promote your site and drive job hunters to it. This is essential to ensure you get the best response for your advertisers. The best way to see how to market your site to job hunters is to look where the the successful job boards and larger recruiters spend their money month after month after month.
Highest top tips have to be: Firstly optimise it and link it, in order to get you the best natural (and free) search engine rankings and traffic; Secondly you must make visitors who have found you want to return to you. The best tip I have for that is give the user great content and always relevant to what they are looking for.
With regards to running adverts.... well you will see adverts from the big job boards, but these are usually where they are competing with each other to attract employers and agencies to place job adverts with them - not usually adverts to attract candidates. Normal advertising often requires big budgets and needs to be regular to be effective.
As for directory advertising, from my experience I'd definetly say don't bother... or at the least be very careful. It's just not cost effective.
Viral advertising can work. Especially if it's something funny that fits well with the type of people in the industry you are targeting. This can be very cost effective and worth thinking about. It will probably produce only a one time response though.
In the end you will find that all, well nearly all, of the successful job sites use PPC performance based advertising (I know of only one job board exception to this). Even the smaller niche boards spend many hundreds of pounds each month buying job hunter traffic to visit their website. The biggest and most successful generalist job boards spend hundreds of thousands of pounds each month (no I'm not joking) driving traffic to their sites. 80% + of budgets are spent with Google and Overture programmes, and I'm pleased to say a good amount with special job search engines like ours!
Our job search engine sends over 500,000 quality, and directly relevant, job advert click thrus each month to job boards in the UK and Ireland. In August and September we were ranked in the top 10 most visited sites recruitment sites in the UK (source Hitwise).
If you would like a free trial, Richard, to assess our service then please just sign-up* at www.1jobtrial.co.uk or give me a call.
Any job site with more than 200 job adverts on it should definetly give us a try.
We wish you every success with your new job board.
Kind regards,
Julian Felstead M.D.
* Trials on www.1Job.co.uk are obligation free - this is in order to enable carefully gauge he value of our service. At the end of the 2 week obligation free trial we provide a full detailed stats report and a quotation for continuing. There are no contractual tie-ins and you can cap the budget you might wish to spend with us, based on the amount of job hunter candidates you'd like us to send to your adverts.
1Job.co.uk are proud to have been voted and eSuperbrand this year by the independent judges of the Brand Council (www.superbrands.com).
|
|
| Reply To This Thread |
| Re: New Job Board |
| Author: | Richard |
| Date: | Monday, 25th Sep 2006 16:01 |
| Views: | 242 (excluding Digests and RSS feeds) |
| Category: | Job Boards | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3399 |
|
Thank you for your thoughts.
Steve - I will be looking into your comments on overture. Having used adwords I do find it a good and effective resource. I have also realised the necessity to link to other sites - though not everybody is accomodating!
Julian - we have had a good response from using Adwords. Similarily - we have just completed a free trial with your site! I would be really happy to discuss our findings in more detail.
Richard |
|
| Reply To This Thread |
| Re: New Job Board |
| Author: | Paul MacKenzie-Cummins |
| Date: | Thursday, 12th Oct 2006 12:03 |
| Views: | 234 (excluding Digests and RSS feeds) |
| Category: | Job Boards | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3399 |
|
Richard,
First of all congrats on launching the site. I have a few ideas that you may find useful, everey little helps as they say.
Advertising in the trade press is potentially a good option. But the danger is that you will be lost amongst several other adverts and in order to really stand out from the crowd you will need to be quite imaginative with your advertising - positioning, copy content and size are all critical factors in trade press.
Another drawback is that the advertising rates can often be rather high and the response rates are not usually great, so approach with caution.
Tip: if you choose to go down this avenue you should be able to negotiate at least 20-30% off the rate card price - use any tactic you can (you are a new business, dangle the carrot that this ad could be the first of many - sales people thrive on repeat business, it makes their life less stressful).
And despite the hard sell tactics often used by the magazines' sales people the fact still remains that they need to fill the space, so if you are meeting resistance a tip is to call the magazine on deadline day for the next edition - believe me they will more than welcome your business.
The most important medium for you is obviously the internet. The most proficient job board that fully maximises search engine optimisation is Monster.co.uk - the fact that thay have over $18 million to spend in the UK alone helps I guess. The point is that to drive candidates and traffic tio your site it is advisable to identify the most popular generic and job board sites.
For example, you can go down the route of ppc on Google. Or try thinking outside the box a little. For example, consider the sort of things that people employed within the construction industry may be interested in e.g. do they need directions to sites (Multimap).
As an aside, I would also suggest that you consider editorial content on your site. One of the USPs that Monster or JobSite have is the fact that they offer career advice and provide candidates a one-stop shop for information regarding all aspects of their job search and issues relating to certain industry sectors.
This can be taken a stage further: consider submitting some articles to the leading trade publications and websites. The benefits of this can be huge: firstly, its free!!; secondly, it shows that you are experts in your field; thirdly, it gets you on search engine results pages.
You will no doubt be aware that www.click4construction.com launched on 18th September. My personal opinion is that your site is aesthetically more user friendly and appealing than theirs. However, I hadn't heard of your site before I read this discussion board. I would suggest that you write a press release to be distributed to key media.
In summary - consider the major search engines for optimisation, think outside the box and look at other online alliances that you can forge and be seen as experts in your industry.
Regards
Paul
[I work as a freelance public relations and advertising consultant within the online recruitment business. Clients include Monster UK & Ireland] |
|
| Reply To This Thread |
| Re: New Job Board |
| Author: | rec2rec bod |
| Date: | Thursday, 12th Oct 2006 14:21 |
| Views: | 245 (excluding Digests and RSS feeds) |
| Category: | Job Boards | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3399 |
|
Surprise surprise... most of the replies on this and other subjects are either from people offering their services ( I thought this was SUPPOSED to be a discussion forum, not a free advertising site) or negative responses from those worried about a new potential competitor...
Good luck Richard... it IS a competitive market, but the cream always rises and if you have the style, ambition, drive and determination to have a go and make it work ...all the very best.
As one who has used many of the boards, both historically as a candidate and currently as a source for name-gathering prior to headhunting, I'm staggered at how poor many are... |
|
| Reply To This Thread |
| Re: New Job Board |
| Author: | Pauil MacKenzie-Cummins |
| Date: | Thursday, 12th Oct 2006 16:50 |
| Views: | 213 (excluding Digests and RSS feeds) |
| Category: | Job Boards | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3399 |
|
I agree with the last authors comments about some people treating this discussion board as an advertising platform. He/she is quite right, it is NOT a free-ads page and should not be treated as such.
From my own perspective I added my synopsis at the end of my notes simply to illustrate the fact that I have first hand experience with Richards situation and am in a good position to offer advice. I deliberatley ommitted my web address for this reason.
I also agree with the comments that the cream will rise to the top and, despite the impressive number of hits that some job boards get every month some of them are dreadfully poor.
It is crucial to set yourself apart from the competition, to have a USP.
Regards
|
|
| Reply To This Thread |
| Re: New Job Board |
| Author: | Jojo |
| Date: | Thursday, 12th Oct 2006 17:19 |
| Views: | 225 (excluding Digests and RSS feeds) |
| Category: | Job Boards | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3399 |
|
I really don't want to be negative here, but from where I'm sitting as a potential client of yours Richard, I'd like to think that you would have done this research PRIOR to launching your job board and asking people for money to take advantage of your "expertise". Your site looks good, you obviously paid somebody a lot of money to develop it, so why didn't you do this basic research before you launched?
Job boards are a dime a dozen these days, some great, some rubbish, and I would have hoped that the days when somebody could come along, set something up and find out what it's all about later were long gone. Or am I missing something here?
Jojo |
|
| Reply To This Thread |
| Re: New Job Board |
| Author: | Richard |
| Date: | Thursday, 12th Oct 2006 17:53 |
| Views: | 249 (excluding Digests and RSS feeds) |
| Category: | Job Boards | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3399 |
|
Thanks once again for your comments
Interestingly enough wehave already started a forum for the release of articles about our industry. That was one of our plans at the outset.
As you can see the site was not the cheapest and we felt that this was a vital ingredient in the success of the site. This was the conclusion of a lot of research which included how to drive candidates to the site. My initial question was an attempt to gauge the success of advertising in trade journals etc.
Given a choice between click through sites or press advertising which is the more successful? |
|
| Reply To This Thread |
| Re: New Job Board |
| Author: | Paul MacKenzie-Cummins |
| Date: | Thursday, 12th Oct 2006 18:35 |
| Views: | 224 (excluding Digests and RSS feeds) |
| Category: | Job Boards | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3399 |
|
Answer: click-through sites.
Why?
1. You only pay when someone access your details, so it limits the wasteage factor.
2. You can monitor the effectiveness of your advertising as opposed to press advertising which is very hit and miss.
3. With press advertising a lot of the readers are simply browsing and may not be looking for a job as such. So if a magazine has a circulation of 30,000 copies every month how many of that 30,000 will actually be looking for a job at that moment in time?
4. and most importantly, the web is available 24hrs a day, 365 days a year. Plus not all retailers will stock the magazine in question so you could potentially be missing out on a huge potential candidate pool. For example, I live in S Wales and cannot buy a copy of PR Week - the industry leader.
Food for thought.
Regards
Paul |
|
| Reply To This Thread |
| Re: New Job Board |
| Author: | Darren |
| Date: | Sunday, 15th Oct 2006 23:09 |
| Views: | 239 (excluding Digests and RSS feeds) |
| Category: | Job Boards | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3399 |
|
Adwords (pay per click) campaigns are almost definitely the most cost effective way to go in terms of drawing candidates to the site as most people have said.
However, I'd certainly look at running a few strategic adverts in trade magazines if you're looking to encourage employers to use the services - which I assume you are!
It's all very well pulling in vast numbers of job-seekers but you've got to match that to employers who, at the end of the day, are the people paying the bills.
My opinion is that the Adwords campaigns are good for drawing in job seekers but actual hard copy ads are more useful in terms of raising your profile with your customers.
Darren ( www.oilrecruiter.net ) |
|
| Reply To This Thread |
Please note: The reply form is not showing because the posting is older than six months or the thread is locked. Please start a new topic or contact the forum administrator.
|
| -->
|
|
