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| Re: Recruiters own worst enemy |
| Author: | Mitch |
| Date: | Monday, 19th Oct 2009 16:16 |
| Views: | 52 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=194457 |
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Totally agree.
The recruitment sector, along with HR, have become obsessed with technology and the web and have somehow convinced themselves that having an ATS and throwing poorly thought-out job descriptions onto multiple job boards (often and inexplicably even allowing agencies to do it on their behalf) is some kind of panacea to all of their resourcing problems. Problems that are then compounded by them not even bothering to pick up the phone to any but the most obvious of candidates in terms of background.
Then there are the other recruiters that will steadfastly tell clients that the best candidates aren't looking at adverts and need to be headhunted - another myth hungrily lapped up by clients too stupid or too lazy to do anything but acquiesce.
The reason why good candidates don't respond to adverts is mostly because they look like they've been written by a dyslexic 10 year old or because they are saying nothing different to all the other hundreds of ads out there.
Like any form of selling (and the definition of advertising is simply 'selling in print') it requires a little effort and a little intelligence. This is ironic because most agency recruiters will try to convince you they know how to sell, when in reality all many of them are is at best, purveyors of the same tired old hackneyed cliches about how "dynamic and fast-growing their client is" and at worst, CV chucking chimps.
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| Re: Recruiters own worst enemy |
| Author: | craig |
| Date: | Monday, 19th Oct 2009 16:40 |
| Views: | 46 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=194457 |
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I only care about finding placeable candidates rather than building a database of people you will never probably have a role for.
This said, I only advertise the roles with the least specific requirements, like if client needs an admin person or something. I find the best candidates are the ones that you search for on job boards or head hunt. |
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| Re: Recruiters own worst enemy |
| Author: | Alasdair Murray |
| Date: | Thursday, 22nd Oct 2009 16:51 |
| Views: | 204 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=194457 |
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As a copywriter within the recruitment advertising industry I am astounded by the quality, or lack of it, of some of the job postings I see on the web. Some consultants seem to think that a cut and pasted job description is enough, plus if I had a pound for every time I have seen an ad start "Our client are" I;d have, ooooh, at least £2,53.
Seriously though, the lack of forethought and effort that goes into a lot of job posts that end up on the web is frankly amazing and a terrible advertisement not only for the specific ole being advertised, but the consultancy doing the advertising.
I can't think of one other example where advertising the actual product that will bring in the money is treated with such lack of effort. Imagine you were selling your car, you would surely talk about some of its features, not just say 'black car for sale. £5,000'? Similarly if you walked into a travel agents and they just threw some brochures at you and said 'pick one' you would never do business with them again.
The number of consultants who see writing job copy as a chore, a necessary evil, something to be put off until the very last moment are missing the point. That copy, that ad, is your lifeblood. Get it right and not only do you get a better quality of candidate, you also impress the casual browser, the potential client, the person who may not be quite right for that role but will certainly bookmark your site for future reference.
It's not rocket science. Sure, pile it high and sell it cheap, but at least get the basics right. Good copy sells. It separates the wheat from the chaff. it personally addresses the candidate and says 'look, this job is for you because..." What it doesn't do is say 'here;s a cut and pasted job description and a few grammatical errors, take it or leave it.
But then I am bound to say that as I write decent copy for the very same job boards, so on second thoughts, keep churning out bad copy. it makes mine look even better and guarantees my client decent response! |
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