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| Re: Attracting Candidate |
| Author: | Greig |
| Date: | Friday, 25th Sep 2009 16:40 |
| Views: | 81 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=192508 |
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Katie - can you give us a bit more background such as sector, type or roles what level of candidate, region/national and so on? There's a lot of candidates sitting out the recession but in other sectors it's difficult to find specialist candidates.
Greig
TalentRevolt - UK IT, Legal and Sales specialist split fee recruitment exchange - http://www.talentrevolt.com |
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| Reply To This Thread |
| Re: Attracting Candidate |
| Author: | attracting candidates |
| Date: | Monday, 28th Sep 2009 01:26 |
| Views: | 72 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=192508 |
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with the UK job market now flooded with unemployed people attracting candidates is not a problem. Attracting the right applicants is! During unsure times you will find the better quality applicants are less likely to think about moving because of all the negative media surrounds the economy and job security. This is where you need to get back to basics and make direct approaches and headhunt quality people. Utalise your market sector knowledge and networking sites such as Linkedin and take a more proactive approach to candidates acquisition. If you are just relying on Job Boards then you are probably wasting a lot of time speaking to desperate applicants who think they are highly placeable when in reality they are not |
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| Reply To This Thread |
| Re: Attracting Candidate |
| Author: | Mitch |
| Date: | Monday, 28th Sep 2009 09:25 |
| Views: | 71 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=192508 |
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You need to start making your adverts stand out from all the others.
The best candidates (ie..the ones that don't need another job but are open to the possibility of getting a better one) read job postings, see they are basically just cut and paste job descriptions and/or cliche-ridden agency rhetoric and move on.
You have to put some genuine effort into how you sell jobs/employers to candidates. That means giving them compelling reasons why that job is better than the one they're currently doing. That applies to ads and any direct search you may do. |
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| Reply To This Thread |
| Re: Attracting Candidate |
| Author: | Greig |
| Date: | Monday, 28th Sep 2009 11:52 |
| Views: | 73 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=192508 |
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I agree there's a lot that could change with job ads. I ran some phrases through a job search engine and found:
- 12,548 unique opportunities
- 14,488 market leaders
- 240 once in a lifetime jobs
- 80,498 ads starting, "My client"
But there's a number of other routes to get in front of potential candidates other than job adverts. For example, I was looking at GamesIndustry.biz which is the industry news site for games development. There's a lot of recruiters paying a few hundred to run generic job adverts alongside all the other recruiters. But why not offer to write a column on the recruitment market in the games industry? What skills are in demand and what's declining. How to land a job as a graphics designer/tester/game developer. It'd establish your brand as an expert in front of employers and candidates and get your name out there in front of passive candidates.
Katie - if you let us know sectors etc, then I'm sure we could up with more ideas to reach candidates.
Greig
TalentRevolt - UK IT, Legal and Sales specialist split fee recruitment exchange - http://www.talentrevolt.com |
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| Reply To This Thread |
| Re: Attracting Candidate |
| Author: | Steve |
| Date: | Monday, 28th Sep 2009 21:17 |
| Views: | 80 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=192508 |
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Candidate response has been pretty bad for me as well the last two weeks. There is no obvious reason, but I think the result is you can start to over advertise. I put things on hold did new business calls for a few days - and when I started advertising again, everything seemed to be back to normal. |
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| Reply To This Thread |
| Re: Attracting Candidate |
| Author: | Gavin |
| Date: | Tuesday, 6th Oct 2009 15:24 |
| Views: | 70 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=192508 |
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Hi Katie,
In my humble opinion job boards and advertising simply don't work in the conditions we are currently operatiing in.
The top 10% of any market are generally still gainfully employed and as Mitch has said they don't necessarily need a new job but could be open to the option of a better one. this is certainly the case in the market I operate in and all we do is head hunt.
Easier said than done but i would be happy to offer advice on how to best go about doing this if you want to contact me.
Gavin |
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| Reply To This Thread |
| Re: Attracting Candidate |
| Author: | Dee |
| Date: | Monday, 12th Oct 2009 10:03 |
| Views: | 65 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=192508 |
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Hi Katie
Have you tried conducting some strategic and meaningful networking? perhaps attending some industry seminars, events, conferences etc? Although this approach will take longer in terms of finding candidates, who may become passive/active candidates, it may be something you can conduct on an ongoing basis, so you are continuously mixing within your industry circles. I guess it's good to start this process at some point.
Also what about direct headhunting? You could try mapping exercises to pin-point who is where. Again, this won't give you instant results, however it would be highly targeted and arguably provide you with a more exclusive candidate. |
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| Reply To This Thread |
| Re: Attracting Candidate |
| Author: | Mitch |
| Date: | Monday, 12th Oct 2009 13:06 |
| Views: | 66 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=192508 |
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It always makes me smile when I see people trying to solve a candidate attraction problem by trying everything other than actually selling.
Most of the best candidates want to know what is different and/or unique about a new job and how it might improve their life. Whether that is communicated via an ad, online or verbally is irrespective, but it has to be done.
Most recruiters don't do this. All they do is plough numbers and chuck the same tired old cliches at all of them about "how dynamic their client is". This is never going to attract candidates "with clout".
You need to start selling and start talking about your client's employment propositions with more believability. That is going to involve you asking these clients different types of questions. |
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| Reply To This Thread |
| Re: Attracting Candidate |
| Author: | Phil |
| Date: | Wednesday, 21st Oct 2009 16:36 |
| Views: | 80 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=192508 |
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Jobboards are always a bit hit and miss. If you want to arouse more interest in your ads, however, write from the viewpoint of a candidate who would be thinking "So what?" A lot of ads say things like 'a well-established company'. So what? Why would that attract a candidate? Because such a client company could offer things like job security, and a good client base, perhaps - so say so in the ad.
A great, brief and actually quite entertaining (honest!) book on marketing writing is Write To Sell by Andy Maslen.
You could also go down the referral route. Mike Walmsley runs an excellent training session on this.
Sorry if I am teaching you to suck eggs here, BTW! |
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| Reply To This Thread |
| Re: Attracting Candidate |
| Author: | Nicola |
| Date: | Thursday, 12th Nov 2009 12:51 |
| Views: | 62 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=192508 |
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Hi Katie,
Perhaps you should take a different direction and focus on bringing relevant candidates in through your own website? Good Search Engine Optimisation (SEO) is the best way to do this and if executed properley will not only bring the candidates to you but ensure that they convert into applications. Implementing a good SEO strategy will also help you reduce your dependancy and therefore your spend on job boards in the long run!
I work for HotLizard and we have speacialised in designing and developing both recruitment websites and job boards for over 10 years, all of which are built to be Search Engine friendly. We also offer SEO services for clients, whether we have designed their website or not. If you want more information please let me know and I can get someone to contact you.
Nikki
http://www.hotlizard.net
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